How To Sell SEO To Local Business

How to sell SEO services
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Table of Contents Remember that you are addressing someone without technical knowledge. Do not try to impress him by talking about on-page optimization, link-building, web performance and other technicalities. Don't sell your services. Sell the solution to a problem. Focus the conversation on your client. Address him by his name, let him talk, listen to him and try to understand his business and his needs.

Local SEO Statistics for 12222

Selling your SEO services to small business owners can be very difficult. Knowing how to sell SEO services to local businesses can make the. How to Sell SEO Services to Local Businesses. To penetrate the market and build a strong clientele these are the 6 tips to follow.

Remember that now you are not selling anything, you are just connecting with your client and trying to see how you can help. If he says yes, specify a date and time for a meeting.

2. Don’t make guarantees

JayKay Dowdall July 4, Reply. Many of you are making it harder than it needs to be. The more you know about SEO — how it works and what is required by both the client and those providing the services — the better the overall customer relationship will be. Because it works. Man, when and if you ever drop that loval SEO course, I am going to just tell you to shut up, no sales page needed; just take my money! What happens when you run out of big directories for citations?

And if he has a website, ask if you can contact the technical or marketing manager to gain access to their Google Analytics and Webmasters Tools data for a preliminary study. Although the SEO strategy you run will be very similar for all your customers on-page optimization, content creation, link-building, etc. Write notes of everything they say. Once you have obtained all the information about the situation of the business you can start selling your know-how.

How to Sell and Pitch SEO in 3 Steps

Do not get into technical details as they could get bored easily… and it is always good to leave them wanting more. Analyze their website with MetricSpot and print out a SEO report with your logo and hand it to your prospect. Take several copies so that everyone at the meeting can have one.

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Do not send it in PDF, you must print it out and hand it over personally. Now is the time to start pitching your services.

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You have to be concise and compelling, if they have time to think about your proposal days will pass and they will forget about you. Sell your solution.

How To Sell SEO Services with an 80% Close Ratio

You can talk about the results you have achieved for other clients and show them a few testimonials. Fear is a powerful motivator. People like to know that you are talking to them directly. It conveys confidence.

So, How Do You Sell SEO?

Sit properly and speak confidently. You must be proud of what you know and what you are capable of achieving. Now you have to close the sale. After a couple of days, e-mail them an interesting article that you have read about their industry or something that will remind them of the conversation you had during the meeting. With this you convey that you are already involved with their business. It is important to discover what is stopping them from working with you.

Keep in touch periodically until you have a firm response. Be patient, it can take several weeks even months until you close a deal. If they finally decide not to hire you, try to leave an open door to future collaborations letting them know that you will be contacting them again in a few months to see how things are going. And if they finally decide to work with you … congratulations!

I'm the creator of MetricSpot and I'm here to help you. You can connect with me via Twitter. Before you begin… There are 3 things you will need before you start contacting your prospects: — Business cards. Open a free account and get in touch with us to activate your free 7 day trial: sign up free.

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Leave your comment:. Radio stations selling digital marketing services to local clients should focus on tapping the growing market for search engine optimization SEO services. SEO involves various strategies and techniques to increase website visitation by getting high ranking placements on the results pages of search engines like Google, Bing and Yahoo. Among digital marketing services categories, it ranks sixth in spending.

In St. As many small businesses look to grow their online presence and experiment with digital advertising, a rising number of stations are offering digital marketing services to help guide the way. Looking to diversify their revenues streams, Entercom, Hubbard, Townquare, Cumulus and other radio broadcasters have opened separate digital agencies that offer services such as SEO, along with like website hosting, website design maintenance and social media management.

Drilling down into three individual markets, Borrell looked at SEO as if it were an advertising category.