panicni-poremecaj.com.ba/components/zuwuwerem/38.php Specifically, this article seeks to identify and compare contextual influences on informal norms of morality in business in transitional post-soviet societies. In order to pursue this investigation, the countries of Belarus and Estonia were identified as being among the most noteworthy examples of culturally different post-soviet countries in transition. The study reveals contradictory manifestations of mixtures of business norms in both Estonia and Belarus, which are conditioned by the merger of an autocratic bureaucratic soviet system with more participative and empowering forms of western management.
The most persistent changes relate to moves from patriarchal and paternalistic types of relationship and low work motivation.
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Belarus provides a particularly vivid illustration of this phenomenon. Some entrepreneurs indicate a clear willingness to depart from the Soviet legacy with its complex entwinement of private and public 20 Interview with Rene accountancy , June, , Tallinn Estonia. The origin of networking is associated with shortages that economy generated Mars and Altman, Recent works have traced the fate of this practice into, and beyond, the transition period Ledeneva, This, of course, has profound implications for our understanding of future developments in post- communist economy, culture and society.
Intercultural dialogue and cultural resistance The non-teleological nature of cultural development that our case studies bring to light can also be interpreted in terms of a certain circularity in the relationship between cultural distance and intercultural comparison. One layer of this circular relationship can be described through the following example. As Estonian business becomes highly internationalised, it creates more possibilities for entrepreneurs to re-evaluate their own beliefs about the norms of Western management practice as well as increases awareness of their own culture.
Subsequently, this leads to a change in distance between cultures. Further insight exposes the next layer in the cultural evaluation process. In Belarus, by contrast, the initial lack of distance from the Soviet heritage accounted for the inability to make meaningful comparisons with Western business practices and the consequent tendency to mimic and absorb them without understanding them.
This distorts and complicates the process of cultural adaptation and arguably impedes the dynamic of change.
I would like to hope that, if the present article has not helped to initiate those dialogues, then it has at least given some indication of the theoretical territory on which they need to be conducted. Appendix Table 1 Comparative table of the distribution of respondents according to the variables of gender, geographical location and type of business. Country No. Rural problems in the Baltic countries. In: Alaanen, I. Ashgate, London, pp. Archer, M. Structure, culture and agency.
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