You should determine early in the process where your business's vision statement will appear and what role it will serve in the organization. Shockley said this will prevent the process from becoming merely an intellectual exercise.
It is pointless to hang a vision statement in the office lobby or promote it on social media if it never is truly integrated into the company culture. As such, a vision statement should be viewed as a living document that will be revisited and revised.
Most importantly, it must speak directly to your employees, since they are the ones who will be representing the company. Creating the perfect vision statement may seem like an overwhelming task, but it doesn't have to be.
You don't have to reinvent the wheel to develop a powerful vision statement. Instead, use the information you already have to guide your work. A vision statement should be concise — a sentence or, at most, a few short paragraphs. According to Falkowski, you want your entire team and organization to be able to quickly repeat it and, more importantly, understand it.
However, a vision statement needs to be more than a catchy tagline.
Falkowski said it should be created for your team and culture, not to sell a specific product. You can look to competitors in your industry and see what their vision statements are.
This will give you an idea of how to differentiate your business values from theirs. Next, gather internal information to define who you are as a company and who you aspire to be.
According to Taylor, her team established a foundational understanding of their company vision by asking probing questions about the core of their business. These questions included what deliverables they most enjoyed working on, the partners they loved working with and the mood they hoped to create when collaborating.
Don't be afraid to dream big once you gather all your information and get down to writing. Don't worry about practicality for now — what initially looks impossible could be achieved down the road with the right team and technologies. Work on shaping a vision statement that reflects the specific nature of your business and its aspirations. Shockley said there is nothing wrong with a vision statement that is daring, distinct or even disagreeable.
A goal like 'delivering an exceptional experience' applies equally to a hospital, bank or fitness club. For those interested in taking their vision one step further, Taylor recommends creating a brand vision board. It will inform your direction and priorities while challenging employees to grow. Most importantly, a vision statement must be compelling, not just to the high-level executives of your company but to all people involved.
Based on our expert sources' advice, here's what to keep in mind when formalizing a vision statement:.
Your complete vision statement should provide a clear idea of your company's path forward. Above all, your vision statement should be a constant reminder to you and your team that the end goal is bigger than the everyday. With its global perspective and critical approach, Re-Thinking the Future of Work provides not only an overview and examination of the array of competing visions, but also a radical rethink about the direction of change. The result is to trans How will work be organized in the future?
The result is to transcend the conventional narratives and open up the future of work to new possibilities.
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