Talk to other people and ask them to tell you about the silly things they worry irrationally about. Work on developing your mental strength. Train your mind like you would your body. Work on focusing, thinking, imagining. This is the single best thing you can possibly do for your life. Say thank you for the fact that you care enough about yourself to even feel panicked about something in the first place.
Remind yourself that what you fear is the shadow side to what you love. The more fear, the more love. Give yourself permission to feel okay. This is why we love when other people love us. Nobody else can actually transmute the sensation of love — we crave it from others because it lets us flip the mental switch that gives us permission to be happy, proud, excited, or content. Recite mantras or prayers or motivational speeches in the mirror, if you must.
Anything that focuses your mind on something positive and hopeful. The point is that you realize this now, and begin learning. Practice happiness. Do something unexpected. Not completely. Not yet. Choose to build your life from a place of gratitude and vision, rather than running from your own fears. Be mindful of who you surround yourself with. Your most constant company will account for a lot of how you turn out over the coming years. Pay attention. Sometimes success is getting enough sleep. Lower your expectations. Listen to scary podcasts or watch horror movies.
Expose yourself to things that are actually terrifying. This will either make it better or worse, but hey, give it a try. Dream bigger. Validate yourself. Choose to believe that the life you have is more than enough. Take an evening or a few to meditate on your past.
Think of all the pain and sadness you shoved away. Let yourself feel those things. Choose to do things because you want joy more than you choose to do them because you want to avoid pain. Be discerning about what you accept as truth, who you give your energy to, what you do when you procrastinate, and what you surround yourself with at home.
Meehan has since added two more reasons to oppose the death penalty see footnote : 1 That the death penalty is assisted suicide; and 2 That murderers are executed despite mitigating circumstances to rebut 1 The death penalty is assisted suicide a The single most important thing is to make people happy. And everything else will take care of itself. On this Page. You misunderstand what I am arguing, Dudley.
Create vision boards. Or just use Pinterest more. Seeing the life you want is the first step to creating it. Dedicate your time to helping someone else. Volunteer at a homeless shelter, donate your belongings, work with kids after school. Make your life about more than just your own wants. Focus on getting better, but let go of the end goal.
You get better, not perfect. Let yourself be loved as the person you are. Stop judging other people. See everyone with dignity, with a story, with reasons for why they are how they are and why they do what they do. Channel your over-active imagination into something creative. Write an insane novel. Write a short horror story. Make up songs and record them on your phone, just for yourself.
Or do what every wise person does, and use your over-active imagination to imagine the best possible outcomes rather than the worst, and then imagine how you can work toward getting there. You create. You choose. Ask for help when you actually need help. Thinking that there are starving kids on the other side of the world will not alleviate your pain, so stop trying to compare. Read books that interest you, and read them often. Hearing a new voice in your mind will teach you how to think differently.
Take a nap. Seriously, wrap yourself in a blanket and go to sleep for 20 minutes. Recognize that fear is an indicator that something is powerful and worthwhile. The deeper the fear, the deeper the love. Let what you dislike about your present be a guiding light toward what you want to love about your future. Challenge yourself to think of possibilities you never imagined before, as often as you can. Let your mind explore itself and grow.
Nobody is thinking about you the way you are thinking about you. When you have to start over, you get to pick better. Fucking try. Honestly, seriously, try. Put your everything into the work you have. Trust that things get better as time goes on. Not because time heals, but because you grow. You just have to show up and try. Focus on the most immediate thing in front of you.
I think everybody in this country should learn how to program a computer, should learn a computer language because it teaches you how to think. Talking about bicycles: Human are tool builders, and we build tools that can dramatically amplify our innate human abilities. We actually ran an ad like this early at Apple that the personal computer is the bicycle of the mind and I believe that with every bone in my body that all the inventions of humans, the computer is going to rank near, if not at the top, as history unfolds and we look back.
It is the most awesome tool that we ever invented the computer. And I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time historically where this invention has taken form.
It can be a writing tool, a communications center, a super calculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer. Right now, computers make our lives easier. They do work for us in fractions of a second that would take us hours. They increase the quality of life, some of that by simply automating drudgery and some of that by broadening our possibilities.
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. There are downsides to everything; there are unintended consequences to everything.
People are thinking less than they used to.
No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway. But the next thing is going to be computer as guide or agent. Maybe he knew how addictive these technologies were. One of the things that made Apple great was that, in the early days, it was built from the heart. The roots of Apple were to build computers for people, not for corporations.
I want to make a phone that people love. Think about it. What are the great brands? Most people would put Apple in that category. You could spend billions of dollars building a brand not as good as Apple. What is Apple, after all? Hardware, software, developer relations, marketing. Every once in a while, a revolutionary product comes along that changes everything. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use.
This is what iPhone is. We designed iMac to deliver the things consumers care about most: the excitement of the Internet and the simplicity of the Mac. The doing is more concrete. But usually when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well.
I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating. Leonardo [da Vinci] was the artist but he also mixed all his own paints. He also was a fairly good chemist. He knew about pigments, knew about human anatomy. And combining all of those skills together , the art and the science, the thinking and the doing, was what resulted in the exceptional result.
When companies get bigger they try to replicate their success. But they assume their magic came from process. Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns.
In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. You always have to keep pushing to innovate. He had to move on, and when he did, by going electric in , he alienated a lot of people. His Europe tour was his greatest. The Beatles were the same way. They kept evolving, moving, refining their art. Innovation distinguishes between a leader and a follower.
The people who go to see our movies are trusting us with something very important — their time and their imagination. So in order to respect that trust, we have to keep changing; we have to challenge ourselves and try to surprise our audiences with something new every time. My philosophy is that everything starts with a great product.
So you have to listen very carefully. But then you have to go and sort of stow away — you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough. Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. Apple is built on refugees from other companies. These are the extremely bright individual contributors who were troublemakers at other companies.
The people who made Mac are sort of on the edge. All the people that I worked with were clearly in that category too. I think the artistry is in having an insight into what one sees around them. I never made one of my discoveries through the process of rational thinking. Albert Einstein. Whenever you find yourself on the side of the majority, it is time to reform or pause and reflect.
Mark Twain. It seemed obvious to them after a while. They worked with computers because they are the medium that is best capable of transmitting some feeling that you have, that you want to share with other people. What I do see is a small group of people who are artists and care more about their art than they do about almost anything else. Look at the way artists work. Now, yes, we have a few workaholics here who are trying to escape other things, of course. But the majority of people out here have made very conscious decisions; they really have.
One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still.
If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. I have to go. Maybe later they re-emerge a little differently. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. To design something really well , you have to get it.
It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
It was the original vision for Apple. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony.
We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent two weeks talking about this every night at the dinner table.
And the talk was about design. Design is how it works. With many things: high-performance automobiles, for example, the aesthetic comes right from the function, and I suppose electronics is no different. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them.
I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that. Designing a product is keeping five thousand things in your brain, these concepts and fitting them all together in kind of continuing to push to fit them together in new and different ways to get what you want. Every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.
I have always found Buddhism — Japanese Zen Buddhism in particular — to be aesthetically sublime. Look at the Mercedes design, the proportion of sharp detail to flowing lines. Over the years, they have made the design softer but the details starker. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. We will fit them in a small package, and then we can make them beautiful and white, just like Braun does with its electronics. Tony Hsieh. The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
Derek Sivers. Besides Dylan, I was interested in Eastern mysticism, which hit the shores at about the same time. I started to listen to music a whole lot and I started to read more outside of just science and technology, Shakespeare, Plato. Apple is about something more than that, Apple, at the core, its core value, is that we believe that people with passion can change the world for the better. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
On why he made everybody sign the Mac cases: Because the people that worked on it consider themselves and I certainly consider them artists. How do you know the direction to head with products? It boils down to taste. Emerge yourself with the best ideas from the humanities. And integrate them. Pull interests from diverse areas. A lot of people that would have been artists and scientists have gone into this field to express their feeling and so it seemed like the right thing to do. The finest dozen computer scientists I know are all musicians. The key thing that comes true is that they had a variety of experiences which they could draw upon, in order to try to solve a problem or to attack a particular dilemma in a kind of unique way.
Some are better than others, but they all consider that an important part of their life. People bring these things together a lot. Anyway, one of our biggest challenges, and the one I think John Sculley and I should be judged on in five to ten years, is making Apple an incredibly great 10 or 20 billion-dollar company. On Dr.
Edwin Land: Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people.
But ultimately, there needs to be some gravitational force that pulls it all together.
Otherwise, you can get great pieces of technology all floating around the universe. We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one.
I mean, the first few hundred customers were us. What are we, anyway? Most of what we think we are is just a collection of likes and dislikes, habits, patterns. At the core of what we are is our values, and what decisions and actions we make reflect those values. More art quotes , music quotes. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.
It freed me to enter one of the most creative periods of my life. Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to learn how to do this. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.
We wanted to more richly experience why were we were alive, not just make a better life, and so people went in search of things. We were going in search of something deeper. Between my sophomore and junior years, I got stoned for the first time; I discovered Shakespeare, Dylan Thomas, and all that classic stuff. I read Moby Dick and went back as a junior taking creative-writing classes. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness — openness to new possibilities.
I consider it part of my education. I used to think that technology could help education. No amount of technology will make a dent.
The most important thing is a person. A person who incites and feeds your curiosity; and machines cannot do that in the same way that people can. One of the saints in my life is this woman named Imogene Hill, who was a fourth-grade teacher who taught this advanced class. She got hip to my whole situation in about a month and kindled a passion in me for learning things. I learned more that year than I think I learned in any year in school. I was pretty bored in school, and I turned into a little terror.
You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs. My mother taught me how to read before I got to school and so when I got there I really just wanted to do two things. I wanted to read books because I loved reading books and I wanted to go outside and chase butterflies.
You know, do the things that five-year-olds like to do. I encountered authority of a different kind than I had ever encountered before, and I did not like it. And they really almost got me. They came close to really beating any curiosity out of me. Obviously, one of the great challenges of an education is to teach us how to think.
I think it takes pretty talented people to do that. If you just sit and observe, you will see how restless your mind is. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. Focusing is about saying no. We try to focus and do very few things well.
So we decide not to do a lot of things so we can focus on a handful of things and do them well. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. I have a very simple life. I have my family and I have Apple and Pixar. As it is, I pay a price by not having much of a personal life.
I end up not buying a lot of things , because I find them ridiculous. Really simple. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there.
But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. What I found when I got here was a zillion and one products. It was amazing. And I started to ask people, now why would I recommend a over a ?
When should somebody jump up to a , but not a ? Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. Antoine de Saint-Exupery. It is not a daily increase, but a daily decrease. Hack away at the unessential. Bruce Lee.
We had a fundamental belief that doing it right the first time was going to be easier than having to go back and fix it. And I cannot say strongly enough that the repercussions of that attitude are staggering. The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows. If they are working in an environment where excellence is expected, then they will do excellent work without anything but self-motivation. They understand it from their surroundings.
We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We just wanted to build the best thing we could build. They have absolutely no taste. The older I get, the more I see how much motivations matter. We won because we personally love music. I have a problem with the fact that they just make really third-rate products.
Their products have no spirit of enlightenment about them, they are very pedestrian. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. Their products have no spirit to them. Microsoft has had two goals in the last 10 years. And over the course of the last 10 years, Microsoft accomplished both of those goals.
And now they are completely lost. With our technology, with objects, literally three people in a garage can blow away what people at Microsoft can do. Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple. And some people express their deep appreciation in different ways.
But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story or tell yours, but somehow, in the act of making something with a great deal of care and love, something is transmitted there.
Did I forget any great quotes by Steve? What is YOUR favorite quote? Please let me know in the comment section below. I really needed this. Thanks for compiling and publishing it. And thanks for the great man himself! This has helped me make a major decision in my life. Thanks for your comment, Simon. Glad you like it. Steve Jobs was and still is an inspiration for me too. Wow excellent quotes by Steve Jobs. Your email address will not be published.
By using this form you agree with the storage and handling of your data by this website. Steve Jobs Click to tweet Get closer than ever to your customers. Steve Jobs Click to tweet The doers are the major thinkers. Steve Jobs Click to tweet In the broadest context, the goal is to seek enlightenment — however you define it. Part 3. Part 4. Yes, Steve was so inspiring to me too. Thanks for sharing with us, Siam. Yes sure, go ahead! But please remember to refer to them. Thanks, Maxime.