Get it to where you think it's perfect. Then go back and cut it by 25 percent. Oh, but it is. Get rid of phrases like "of the" and all the extra instances of "that".
Delete redundancies like "simple, effortless, and easy-to-use. Other times, more is just more — and might actually work against ease of reading and understanding — which means it works against you. Use motivating language. In sales copy, for example, detail your features and benefits. Give people a reason to want to buy from you or use your service. An isolated product list probably is not going to compel anyone all by itself.
However, whatever you do, do not ever lie or misrepresent yourself! This will only come back to harm you in the long or not-so-long run. If you claim to have contacts who are producers at Warner Bros.
Or if you offer 2-day delivery at no extra charge, you'd better be ready to fulfill that promise, even if you receive 1, orders in a day! Also, tell stories. Don't forget you're the expert. If you're writing a book about job hunting for baby boomers, and you've helped a lot of baby boomers get jobs, use those stories in your writing to illustrate your points.
Stories are compelling because they help your readers relate to your material. They can be entertaining, offer lessons, or dramatize particular elements — but use stories in all of your writing to create and maintain interest. There is not necessarily a correct answer to these ones.
One of the worst offenses of inconsistency appears when there are several different spellings or phone number styles within a single document. Mistakes like these make your work — and by extension, you and your company — appear sloppy.
Proper grammar and spelling are essential!!! There's no way to state this strongly enough, particularly with respect to Web copy.
There is so much competition for business on the Web — if you have sloppy copy that is badly spelled and riddled with grammatical mistakes, the next site is just one click away — and you won't get a second chance to bring those lost visitors back. Although everyone makes a mistake now and again, please do not underestimate the importance of correct grammar. Stupid spelling mistakes. Missing and incorrectly used apostrophes. Again, there's no excuse for this mistake — and it is one that will set you apart from the others in your industry.
A ridiculous sign of sloppy writing and a complete lack of editing. The fact is that the shape of a word, as much as its spelling, facilitates quick reading. Words written exclusively in capital letters lose the shape differentiation caused by the ascenders b, d, f, h, k, l, t and descenders g, j, p, q, y. Remember, it is virtually impossible to edit your own work.
You're too close to the material and have seen it too many times to even notice errors any longer. If you find yourself in a position where you must edit your own writing, take a significant break from it — two hours, at minimum, but two days is suggested. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Upcoming SlideShare.
Like this presentation? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode.
Asif Rasheed Follow. Published in: Education , Business , Technology. Full Name Comment goes here. Are you sure you want to Yes No. Jane Mastricola , -- good information Thanks for share this presentation Show More. No Downloads. Views Total views. Actions Shares.
Embeds 0 No embeds. No notes for slide. In this case you have to provide him complete information in a short span of time. The five question method is useful when you write requests, announcements, or other informative messages. Conclusion of completeness At the end we can say that, you must provide him All necessary information as requested by him.
Answers to his all questions carefully 3. Provide some more information, which he is not requiring , just to maintain good relations. How To achieve the conciseness? For achieving the conciseness you have to consider the following. Avoid wordy expression 2.
Include only relevant material 3. Avoid unnecessary repetition.
Appreciative Listening. Conjunctions and transitions: connect the logic between your statements and paragraphs with words that help make the connections clear. Like this presentation? Share to facebook Share to twitter Share to linkedin. A better sentence is:.
Wordy:- at this time. Get to the important point concisely. Always write a message in such a way how audience should be benefited from it. We attitude I am delighted to announce that we will extend to make shopping more. Misunderstanding of words creates problems for both parties sender and receiver. The following guidelines should help you to achieve the Concreteness. Sc Electrical Engineering 2k3-f session was 3. Always write on a very solid ground.